At Gear Seven, we’re always seeking ways to elevate storytelling while keeping the client experience seamless, efficient, and high-quality. That’s exactly what we achieved with our recent project featuring Pure Southern Water, filmed at Arc Studios, our state-of-the-art production space in Nashville.
This project was a great example of how our solution-based approach comes to life—leveraging the power of our LED Volume Wall to execute a sharp, clean talking head video, all within a controlled environment. The result? A product that’s as intentional in execution as it is polished in final delivery.
Pure Southern Water came to us with a clear goal: tell their story in a compelling way, without compromising their time or resources. Our team immediately began looking at how we could create a streamlined production that checked all the boxes—strong visuals, focused storytelling, and maximum efficiency.
By filming inside Arc Studios, we had total control over lighting, sound, and environment, allowing us to unpack their brand identity without distraction. Utilizing our LED Volume Wall, we were able to create dynamic plates that served the narrative while keeping the aesthetic aligned with Pure Southern Water’s voice and mission.
One of the biggest advantages of this approach? The Pure Southern Water team didn’t have to take off an entire day of work or spend resources on unnecessary locations or setups. By operating intentionally and efficiently, we delivered a final product that felt big in scale—but was laser-focused in execution.
After our principal shoot, we entered post-production with a clear roadmap. Our editors identified natural, open slots within the storyline that begged for visual texture. That’s where our curated B-Roll moments came in—each one hand-selected to enhance the storytelling without feeling forced. This thoughtful addition gave the final edit the polish and depth it needed to truly come to life.
This project underscores what we’re all about at Gear Seven and Arc Studios: crafting intentional, solution-based productions that maximize quality while minimizing disruption. Whether it’s brand storytelling, corporate interviews, or commercial content, we’re here to meet you where you are—and take your vision to the next level.
Looking to shoot your next talking head or brand video in a way that’s streamlined, smart, and stunning? Let’s talk.